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Target and Acquire In-Market Parts and Service Shoppers

The global automotive aftermarket industry is expected to reach $722.8 billion by 2020. Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventative maintenance and scheduled servicing to maximize the lifetime value of their vehicles.

As an industry leader in automotive intelligence, V12 Data provides rich data sets and solutions to help you target and acquire consumers actively shopping for auto parts and service.

Features of V12 Data’s Automotive Aftermarket Data Solutions

  • With V12 SignalsTM, you can now target and acquire in-market parts and service consumers at 4x the sales conversion rate of other lead data. The solution recently set a record high with a 19% sales conversion rate. Automotive marketers are provided with daily consumer audiences who have visited a competitor’s store within the previous 24 – 48 hours. Each lead includes name and address and is often enhanced with additional demographic, vehicle, and contact data.
  • Identify new customers with our comprehensive VIN data solution. Choose from numerous selects including exact make and model of current vehicle, Kelley Blue Book and Black Book data, people most likely “in the market” for a new car, new movers to a specific area, demographic selections, and much more.
  • Hundreds of auto retailers and repair shops nationwide generate an average monthly response rate of 12% using new mover marketing programs. The key to mover marketing is targeting with the right message, at the right time and through the right channel, which is why V12 Data provides  four mover data solutions to make sure you don’t miss a single opportunity.
  • Build custom audience segments for delivery of online ads on all major US-based display, mobile and video platforms.


Target and Acquire In-Market Consumers with V12 Data’s Proprietary Intender Data Solution, V12 SignalsTM

With V12 SignalsTM, you can now target and acquire actual in-market consumers during the period when they’re making a buying decision. V12 SignalsTM is a proprietary solution that utilizes in-market behavior data to identify imminent purchase intenders.
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