With V12 SignalsTM, you can now target and acquire in-market consumers during the period when they’re making a buying decision. V12 SignalsTM is a proprietary solution that matches mobile devices to actual on premise shoppers.
V12 SignalsTM for Auto uses mobile location device data to identify highly qualified prospects segmented by dealer brand visited, vehicle brand owned, distance calculations from neighbor dealerships, and more.
Automotive marketers are provided with daily consumer audiences who have visited a dealer’s lot within the previous 24 – 48 hours. Each lead includes name and address and is often enhanced with additional demographic, vehicle, and contact data. The audiences are also onboarded to our digital platforms to create a digital audience of purchase intenders.
We partnered with industry leading organizations to track, monitor, and validate the value of V12 SignalsTM Leads. The National Study revealed the following results:
We observed that the consideration and purchase phase lasts up to 120 days as displayed in our sales report analysis, allowing marketers to reach consumers at the right time with the right message.