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By

Jim Kaiser
Women make up half the population, but until recent years have been an untapped target market for insurance. Only 31% of women have protection or savings-oriented life insurance, and women are statistically more unlikely to be uninsured. But as more women enter the labor force, become entrepreneurs, and take on the decision maker status in...
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For today’s consumers, auto insurance is a multi-channel experience. Consumers shopping for auto insurance increasingly prefer digital and online forms of engagements such as online advertising and insurance websites in comparison to more traditional channels, such as personal recommendations and in-person meetings at insurance agencies.
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