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By

Kelly Idol
generation z
Gen Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they will be soon. The Gen Z’ers, loosely defined as those under currently 20, are America’s largest demographic group (25.9% of the population). They are the...
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As marketers, the fact that “Content is King” has become so ingrained that it has become a staple of marketing strategies across virtually any industry. We produce mountains of blogs, frantically write articles, and create videos, white papers, e-books, and more. But perhaps we can pause for just a moment. In reality, the content created...
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