By

Larisa Bedgood
Car signals
How V12 Signals Has Revolutionized Car Sales 4x the Sales Conversion Rate of other Automotive Lead Data Undoubtedly, mobile has become an integral part of the car buying journey, but are you ready for an innovative technology that will disrupt and enhance your marketing program?  It is now possible to target actual, in-market consumers with...
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Mobile Marketing - Smart Phone Receiving Emails
Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind.  The study, which looked at the online research data of marketers, found the greatest increase...
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upward trends
6 Must-Know Shopping Trends and Insights for Marketing in 2017, the Year of the Millennial Marketing to millennials has been on the mind of marketers for some time now.  Reaching this group has been a challenge for many brands.  Millennials are now the largest and most diverse generation in the US. 2017 is now deemed the...
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customer experience
How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.”  This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers.  Implementing mobile strategies is no longer a question that marketers are asking themselves.  Now the question is what do mobile-first consumers expect?...
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marketing trends
50 Statistics on the Latest Marketing Trends and Strategies for 2017 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live...
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Ecommerce Shopping
How to Drive Customer Loyalty and Repeat Purchases with Experience–Driven Commerce U.S. consumer online sales is expected to pass $500 billion by 2020. However, consumers don’t always head to a site to make a purchase. In fact, according to an Episerver study, “Reimagining Commerce,” most shoppers will visit a website to do something other than...
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shopping for car
25 Amazing Statistics on How Consumers Shop for Cars 1. Car buyers spend 59% of their time online researching. (Autotrader) 2. When researching online, 46% of car shoppers use multiple devices. (Autotrader) 3. Most car buyers are undecided at the start of the shopping process. When they first begin to shop, 6 out of 10...
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data driven digital marketing
Trends Spurring the Growth of Digital Advertising A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending will reach $83 billion...
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data driven marketing
The State of Data-Driven Marketing and How to Use Data to Fuel New Revenue Streams Marketers are embracing data-driven marketing like never before.  Data has the potential to be a marketer’s most valuable resource.  With the right data insights, brands can better understand consumers, provide seamless brand experiences, and create personalized campaign strategies to generate...
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Email Marketing
Top Strategies to Personalize Your Email Campaigns Email personalization allows brands to connect with their customers and prospects in personalized and engaging ways.  Consumers want to be treated as individuals and providing a personalized experience is increasingly becoming an important way to establish competitive differentiation. When used in email, personalization increases open rates by 26%...
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