By

Larisa Bedgood
segmentation strategies
Understanding and catering to the diverse needs of consumers is crucial to succeed in today’s competitive environment. One effective way to achieve this is through segmentation strategies that align with every stage of the customer journey. By tailoring your marketing efforts to address the unique preferences and behaviors of different segments, you can enhance engagement,...
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data enrichment strategies
Data is the backbone of modern businesses, and the more you know about your customers, the better you can engage with them and provide personalized customer experiences. Data enrichment is one process to consider adding to your data-driven marketing arsenal to better understand your customers and provide targeted communications. What is Data Enrichment? Data enrichment,...
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cookieless advertising guide
The digital advertising landscape is undergoing a seismic shift. With privacy concerns and regulatory changes on the rise, the era of third-party cookies is gradually coming to an end. In this evolving environment, understanding and adapting to cookieless advertising is important for marketers and advertisers. However, according to a 2023 Adobe study, 75% of marketers...
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email marketing stats 2024
As a marketer, I love a good list of statistics, and even better when they are accompanied by a good chart.  If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing.  Our team curated the latest stats we could...
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how to use first party data to understand consumer intent
The phasing out of third-party cookies is forcing marketers to adapt to a new digital landscape. Several web browsers, including Apple’s Safari and Mozilla’s Firefox, have long been blocking third-party cookies. Moreover, Google Chrome, the world’s most widely used browser, is gradually discontinuing its support for third-party cookies, with a planned phase-out scheduled to commence...
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audience segmentation pitfalls
Audience segmentation is a cornerstone of effective marketing. Seven in ten marketers use segmentation in their marketing strategies, and eight in ten companies that use market segmentation report increased sales. Using audience segmentation, businesses can deliver highly personalized and relevant content to specific groups, resulting in increased engagement and conversion rates. Additionally, segmentation allows for...
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customer analytics
Businesses have access to an unprecedented wealth of information about their customers. This treasure trove of data holds valuable insights that can be used to predict future customer behavior. A survey by McKinsey survey found that companies that extensively use customer analytics report 115% higher ROI and 93% higher profits. What is Customer Analytics? Customer analytics...
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marketing strategies for car dealerships
Only 1 in 3 potential car buyers know the exact vehicle they want to purchase which means that car dealership marketers have plenty of opportunity to influence these undecided buyers with their marketing strategies. Staying ahead in such a highly competitive and dynamic industry requires creativity, adaptability, and strategic thinking. To help you navigate...
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pgm q4 truthset results
Porch Group Media (PGM) is extremely proud to announce that we were ranked highest among our peers for data accuracy in key categories by data intelligence company Truthset in their Q4 2023 Data Quality Truthscore™ Report. PGM received the highest ranking among peers in the categories of Car Ownership and Military Status, earning us...
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customer lifecycle management
Understanding the journey your customers take from their initial interaction with your brand to becoming loyal advocates is vital. Consumers are dynamic and progress through different stages in their relationship with your brand, making it crucial to personalize your marketing efforts at each stage so you can deliver relevant experiences. But, how do you keep...
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