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Larisa Bedgood
Automotive Purchase Intender Data
Revolutionary Mobile Techniques for 2018 to Identify and Acquire In-Market Car Shoppers There are thousands of automotive brands nationwide vying for the same customers in a saturated marketplace. However, today’s car shoppers are in control. With the availability of more channels on which to research, they are willing to commit the effort required to make...
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Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...
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Mobile marketing
Only One in Five Companies Has a Well-Defined Mobile Strategy in Place Mobile is an integral aspect of every successful business. Connected consumers can’t get enough mobile screen time and this trend is only growing.  According to Deloitte research, almost 80 percent of global consumers have smartphones, nearly 10 percent own wearables, more than 50...
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Email marketing append
A Guide to Email Append Best Practices Email appending is one of the fastest and most accurate ways to add emails to your customer lists. Although it has been around almost as long as email marketing itself, many brands are not using it often enough or even at all. Email appending is the process of...
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Today’s insurance consumer shops across more digital channels, turns to social media for recommendations, and uses mobile across the entire purchase journey. To address the needs of these digitally savvy consumers, insurers must implement acquisition strategies that span traditional, digital and mobile channels.
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Email Marketing
Email Marketing Benchmarks, Trends and Statistics Email continues to be a strong marketing channel. Nearly 72 percent of consumers say emails are their number one choice in brand communication. Businesses are paying attention.  Research predicts that 225.3 billion emails will be sent every day this year – which is a five percent increase from previous years. ...
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Today’s consumers are used to receiving personalized offers and customized solutions to meet their needs.  No matter the industry, a consumer expects to be known and communicated with accordingly.  The insurance industry is certainly no exception. Eighty percent of insurance consumers are looking for personalized offers, messages, pricing and recommendations from their auto, home or...
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people-based marketing
V12 Data Discusses Targeting Beyond The Device We are clearly in the age of the consumer—they are in charge, they have options and they will ultimately choose to do business with the brands that know them best. With the rapid influx of data traversing in and out of channel systems, consumers fully expect brands to capture...
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Car signals
How V12 Signals Has Revolutionized Car Sales 4x the Sales Conversion Rate of other Automotive Lead Data Undoubtedly, mobile has become an integral part of the car buying journey, but are you ready for an innovative technology that will disrupt and enhance your marketing program?  It is now possible to target actual, in-market consumers with...
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Email Marketing 2018
Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind.  The study, which looked at the online research data of marketers, found the greatest increase...
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