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Larisa Bedgood
New Study Indicates that Top Producing Insurance Agencies Generate More Leads with Marketing Automation
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Purchase intenders
How to Identify and Target Imminent Purchase Intenders in the Automotive Industry Identifying and reaching imminent purchase intenders at the right time is crucial in the automotive market. A dealership for example may know who their ideal audience is but finding them is not as easy. A study by IAB conducted in 2014 revealed that...
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Digital marketing
Digital Transformation: What it is and Why It Matters Digital technologies play an ever-increasing role in our daily lives. Companies must follow suit to provide consumers with the digitally-connected experiences they expect. Digital transformation takes commitment but it is no longer an option for brands who want to stay competitive.  Consumers will simply turn away...
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omnichannel experience
Consumer Trends: Connecting In-Store and Online Experiences Many organizations have implemented some type of omnichannel engagement strategy to connect with today’s consumers.  However, connecting offline and online experiences continues to be a major focus in 2017 with many brands trying to bridge the disconnect in order to deliver more seamless experiences. According to a recently...
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Marketing plan
Only 45% of Marketers Agree That They’re Getting Personalization Right Consumer demand for more seamless experiences is driving increased adoption of personalization strategies. However, only 45% of marketers agree that they’re getting personalization right. This is according to new research from Evergage which also indicated that personalization channels and experiences remain limited. According to the...
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car production line
A Look at Trends and Statistics in the Automotive Aftermarket Industry 2017 The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand...
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Car dealership
Improving Conversions Ranks Top Priority for Automotive Dealerships in 2017 Strong customer demand is keeping sales numbers healthy for automotive dealers in the U.S. 2017 is expected to be a strong year again for automotive sales but with some necessary adjustments to product and strategy. According to a new report by 9 Clouds, a large...
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Couple moving
How And When To Market To New Movers According to the US Census Bureau, 11.2 percent of the population moved between 2015 and 2016.  The average American household moves every five to seven years with an average of moving twelve times during their lifetime. Households on the move spend approximately $9,000 on goods and services....
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Marketing Discussions
Check Out These Top 10 Marketing Charts for 2017 Marketers love charts so in case you missed them, here’s a look at some of the most interesting marketing charts showcasing the latest research and statistics of 2017 so far. 1. The Channels Customers Want to Use to Engage With Your Brand Recent survey from Lithium...
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V12 Data Ken Zachmann
Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies Ken Zachmann, SVP/GM Digital Solutions at V12 Data In February, we held our fourth Audiences In Motion event in the glamorous Gansevoort Park Avenue in New York City. One of our speakers at the event...
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