Category

Automotive
Digital Advertising Car
Digital Advertising Strategies on the Rise for the Automotive Industry The US Automotive industry is in the midst of robust spending on digital advertising and marketing. In a report by eMarketer, consistent double-digit growth in digital ad spending is forecasted for the auto industry through 2020. Last year for the first time ever, advertisers spent...
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Purchase intenders
How to Identify and Target Imminent Purchase Intenders in the Automotive Industry Identifying and reaching imminent purchase intenders at the right time is crucial in the automotive market. A dealership for example may know who their ideal audience is but finding them is not as easy. A study by IAB conducted in 2014 revealed that...
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car production line
A Look at Trends and Statistics in the Automotive Aftermarket Industry 2017 The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand...
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Car dealership
Improving Conversions Ranks Top Priority for Automotive Dealerships in 2017 Strong customer demand is keeping sales numbers healthy for automotive dealers in the U.S. 2017 is expected to be a strong year again for automotive sales but with some necessary adjustments to product and strategy. According to a new report by 9 Clouds, a large...
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Marketing Cars
How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry Connectivity and digitalization are the number one key trend disrupting the automotive business.  According to KPMG’s Global Executive Survey, executives ranked connectivity and digitalization as the #1 key disrupter for the industry until 2025, up from the #10 spot last year. OEMS will...
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Woman new car
Women Buy 68% of New Vehicles – How is Your Dealership Marketing to Women? Women are one of the fastest growing groups of auto consumers. While marketing to both men and women is key, dealerships who look for new ways to attract and target female consumers can gain a big advantage. Here is a look...
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email in car
Drive More Sales at Your Dealership with Data-Driven Email Marketing Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category...
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Why Your Dealership Should be Targeting Shoppers with Digital Advertising The US Automotive industry is spending big on paid digital media. eMarketer forecasts that spend will hit $9.94 billion this year and will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7% from 2015 to 2020. This is second...
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Consumers use multiple channels when shopping across industries and the auto industry is no exception. Taking this one step further, consumers not only use multiple channels but they expect to receive the same personalized experience across each of these channels – a personalized, omnichannel experience. However, digital channels are not the only way consumers shop...
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The automotive industry is extremely competitive and constantly changing. Changing consumer behaviors, increased demands for connectivity, trends towards alternate types of mobility, and the convergence of the online and offline world have put the consumer firmly at the center.  Auto companies must be more committed than ever to understanding today’s auto consumers on a one-to-one...
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