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Automotive
Why Your Dealership Should be Targeting Shoppers with Digital Advertising The US Automotive industry is spending big on paid digital media. eMarketer forecasts that spend will hit $9.94 billion this year and will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7% from 2015 to 2020. This is second...
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Consumers use multiple channels when shopping across industries and the auto industry is no exception. Taking this one step further, consumers not only use multiple channels but they expect to receive the same personalized experience across each of these channels – a personalized, omnichannel experience. However, digital channels are not the only way consumers shop...
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The automotive industry is extremely competitive and constantly changing. Changing consumer behaviors, increased demands for connectivity, trends towards alternate types of mobility, and the convergence of the online and offline world have put the consumer firmly at the center.  Auto companies must be more committed than ever to understanding today’s auto consumers on a one-to-one...
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No matter your industry – your company’s reputation matters.  This may be stating the obvious but the concept of the customer experience has become so huge that by 2020, many industry experts believe that companies will be competing solely on customer experience. 
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Auto Purchase Intent
Based on recent research by SalesFuel, dealership reputation is everything. According to the study, 59% of survey respondents said dealership reputation was the most important factor when choosing which dealership to visit. With reputation ranking so high in the dealer selection process, focusing on the customer experience can bring big wins in such a competitive...
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Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers. As the auto industry seeks ways to engage mobile consumers, more ad spend is migrating to mobile. In 2015, the...
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Have you heard the claims that most consumers would rather go to the dentist than to the dealership?  Year after year, we hear similar bad claims. The recent 2016 Beepi Consumer Automotive Index found that an astounding 87 percent of Americans dislike something about car shopping at dealerships and 61 percent feel they’re taken advantage of while there. However, despite...
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The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the automotive industry must respond to the changing climate.
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Most consumers today head to the internet to research their next car and the dealerships they will visit, and savvy dealerships have an online presence to connect with these consumers such as a website and a few social media sites. For modern car shoppers, your online presence will be their first interaction with your dealership, which...
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Remember the times when having the best billboard, the largest inflatable gorilla, or the best selection of inventory was enough to get consumers heading into your dealership?  This is no longer the case as new digital channels and changing consumer expectations have transformed the marketplace.  Consumers have more options, do more research, and expect a...
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