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Automotive
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be an integral strategy when conquesting new sales and reaching out to your current base.
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Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships. However, consumers today own their cars longer, and when their vehicle is out of warranty, research shows that most tend to head to third-party mechanics and repair shops rather than returning to...
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When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to research by Auto Trader.  They have done their research and know what type of car they want, although according to...
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With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market. However, according to DealerSocket’s Dealership Action Report, “53% of the average dealership’s gross profit comes from the service...
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Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take that test drive. This means there is plenty of opportunity to influence...
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As more millennials enter the work force, they are purchasing more vehicles and will need auto insurance. By 2020, Millennials will comprise more than one of three adult Americans and it is estimated that by 2025, they will make up as much as 75% of the workforce. While a certain percentage of millennials are part of...
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Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category generating the highest ROI for marketers (Campaign Monitor). Email marketing...
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Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI Research forecasts that 400 million people will rely on robotic car sharing by 2030. Companies such as Zipcar and Uber are already gaining huge market share, steadily growing...
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90% of car shoppers seek a dealership where they can start the buying process online. This is according to a new survey released by CDK Global. According to the report, “New research from CDK Global found that car shoppers are willing and likely to start the car buying process online. In a recent survey, CDK found that...
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Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to Turning Social Feeds Into Business Leads, “Social media is stimulating extensive auto-related conversations and content that creates major opportunities to identify likely...
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