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Automotive
Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the J.D. Power 2015 New Autoshopper Study, 51% of respondents said they used a smartphone or tablet to help find the make, model, price and dealership that best suited their needs.
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Women are one of the fastest growing groups of auto consumers. While marketing to both men and women is key, dealerships who look for new ways to attract and target female consumers can gain a big advantage.
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A survey recently released by CallSource revealed a massive spike in inbound phone calls to car dealerships within the last year. With today’s consumers using their smartphones throughout the car purchase journey, many consumers prefer to pick up their phone as compared to filling out a web form or sending an email. However, one third...
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“Direct Mail is not dead!” Screams the mail-house from the mountain top. But they might just be right- especially when it comes to automotive campaigns. A Canada Post and True Impact Marketing study  found that consumers who receive offline direct mail ads were able to recall what they saw 75% of the time, whereas those...
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For years, the most successful automotive dealerships in town were those who offered the lowest prices. However, long gone are the days where price slashing won the deal. Auto dealerships can no longer compete on price alone in an age where customer experience has become the new competitive commodity and consumers have the luxury of...
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According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly add up.
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Mobile is hot across all industries. Consumers use their mobile devices throughout the purchase journey for research, comparison shopping, contacting brands though social media, and calling customer service departments for more information. This holds true for the automotive industry with 48% of all searches for car dealers coming from mobile devices (which makes dealership mobile...
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Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by DealerRater and Dataium, clearly reveals that dealer reviews have a strong impact on shopper behaviors.
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The recent Social Media Trends study by Digital Air Strike revealed that car shoppers, for the third consecutive year in a row, ranked social networks as more important than a dealer’s website when choosing which dealership to visit. The study, which was based on research findings from 2,000 car buyers and 2,000 service customers, found...
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Social media is interwoven into our everyday lives and the opportunities for the automotive industry are bigger than ever.  In 2015, many in the automotive industry viewed social marketing with mixed reviews. It was something you had to do but the question was always there: “Does this bring any real value?” With the advancement of...
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