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Automotive
Dealership Marketing 2018
A survey recently released by CallSource revealed a massive spike in inbound phone calls to car dealerships within the last year. With today’s consumers using their smartphones throughout the car purchase journey, many consumers prefer to pick up their phone as compared to filling out a web form or sending an email. However, one third...
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“Direct Mail is not dead!” Screams the mail-house from the mountain top. But they might just be right- especially when it comes to automotive campaigns. A Canada Post and True Impact Marketing study  found that consumers who receive offline direct mail ads were able to recall what they saw 75% of the time, whereas those...
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For years, the most successful automotive dealerships in town were those who offered the lowest prices. However, long gone are the days where price slashing won the deal. Auto dealerships can no longer compete on price alone in an age where customer experience has become the new competitive commodity and consumers have the luxury of...
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shopping for car
According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly add up.
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Mobile is hot across all industries. Consumers use their mobile devices throughout the purchase journey for research, comparison shopping, contacting brands though social media, and calling customer service departments for more information. This holds true for the automotive industry with 48% of all searches for car dealers coming from mobile devices (which makes dealership mobile...
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Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by DealerRater and Dataium, clearly reveals that dealer reviews have a strong impact on shopper behaviors.
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The recent Social Media Trends study by Digital Air Strike revealed that car shoppers, for the third consecutive year in a row, ranked social networks as more important than a dealer’s website when choosing which dealership to visit. The study, which was based on research findings from 2,000 car buyers and 2,000 service customers, found...
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Digital Advertising Car
Today’s car shoppers are in control. With the availability of more channels on which to research, they are willing to commit the effort required to make informed purchasing decisions. However, not all sources are created equal. C+R conducted research, asking consumers about 24 different sources they use when making a purchase decision.
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Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose....
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  Marketing is getting savvier, today’s consumers are more technically advanced, and digital seems to be ruling all. As more consumers turn to digital channels to look and research their next automobile, dealerships are keeping up by embracing data-driven and digital strategies.  However with all these shiny new marketing tactics, dealerships may be ignoring one...
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