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Automotive
Today’s car shoppers are in control. With the availability of more channels on which to research, they are willing to commit the effort required to make informed purchasing decisions. However, not all sources are created equal. C+R conducted research, asking consumers about 24 different sources they use when making a purchase decision.
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Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose....
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For today’s consumers, auto insurance is a multi-channel experience. Consumers shopping for auto insurance increasingly prefer digital and online forms of engagements such as online advertising and insurance websites in comparison to more traditional channels, such as personal recommendations and in-person meetings at insurance agencies.
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Move over 60 ft. tall inflatable gorilla, there’s a new marketing tactic bringing people into dealerships: online videos. Poised to become one of the most talked about marketing trends of 2016, online video marketing isn’t just for major brands any more. Posting videos can boost engagement and interest in dealerships by displaying inventory and information...
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Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive industry is gathering and using as much of this data as they can possibly collect.
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  Marketing is getting savvier, today’s consumers are more technically advanced, and digital seems to be ruling all. As more consumers turn to digital channels to look and research their next automobile, dealerships are keeping up by embracing data-driven and digital strategies.  However with all these shiny new marketing tactics, dealerships may be ignoring one...
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  Consumers head into dealerships to not only buy cars, but to service the ones they own. This is stating the obvious, but many dealerships may be losing out on potential service revenue by not giving the service department the attention it deserves. According to Wards Auto, vehicle-service is a $215 billion a year industry...
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  10 Types of Data Making an Impact in the Auto Industry Consumers today leave clues and data across the Internet – insights into who they are, what they like, and what they are about to purchase. And like most industries today, the automotive industry is gathering and using as much of this data as...
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