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Email Marketing
Email Marketing Benchmarks, Trends and Statistics Email continues to be a strong marketing channel. Nearly 72 percent of consumers say emails are their number one choice in brand communication. Businesses are paying attention.  Research predicts that 225.3 billion emails will be sent every day this year – which is a five percent increase from previous years. ...
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people-based marketing
V12 Data Discusses Targeting Beyond The Device We are clearly in the age of the consumer—they are in charge, they have options and they will ultimately choose to do business with the brands that know them best. With the rapid influx of data traversing in and out of channel systems, consumers fully expect brands to capture...
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Reactivate email
Tips on How to Reactivate Inactive Customers Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not...
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upward trends
6 Must-Know Shopping Trends and Insights for Marketing in 2017, the Year of the Millennial Marketing to millennials has been on the mind of marketers for some time now.  Reaching this group has been a challenge for many brands.  Millennials are now the largest and most diverse generation in the US. 2017 is now deemed the...
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customer experience
How to Provide Exceptional Customer Experiences Along the Mobile Journey “Mobile will overtake desktop by 2018.”  This was a prediction made in 2014 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers.  Implementing mobile strategies is no longer a question that marketers are asking themselves.  Now the question is what do mobile-first consumers expect?...
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marketing trends
50 Statistics on the Latest Marketing Trends and Strategies for 2017 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live...
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Ecommerce Shopping
How to Drive Customer Loyalty and Repeat Purchases with Experience–Driven Commerce U.S. consumer online sales is expected to pass $500 billion by 2020. However, consumers don’t always head to a site to make a purchase. In fact, according to an Episerver study, “Reimagining Commerce,” most shoppers will visit a website to do something other than...
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shopping for car
25 Amazing Statistics on How Consumers Shop for Cars 1. Car buyers spend 59% of their time online researching. (Autotrader) 2. When researching online, 46% of car shoppers use multiple devices. (Autotrader) 3. Most car buyers are undecided at the start of the shopping process. When they first begin to shop, 6 out of 10...
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data driven digital marketing
Trends Spurring the Growth of Digital Advertising A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending will reach $83 billion...
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data driven marketing
The State of Data-Driven Marketing and How to Use Data to Fuel New Revenue Streams Marketers are embracing data-driven marketing like never before.  Data has the potential to be a marketer’s most valuable resource.  With the right data insights, brands can better understand consumers, provide seamless brand experiences, and create personalized campaign strategies to generate...
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