Client Login | Read Blog | Contact Us: (833) 812-4636

Category

Blog
Marketing Discussions
Check Out These Top 10 Marketing Charts for 2017 Marketers love charts so in case you missed them, here’s a look at some of the most interesting marketing charts showcasing the latest research and statistics of 2017 so far. 1. The Channels Customers Want to Use to Engage With Your Brand Recent survey from Lithium...
Read More
TV Advertising
Fuel Your OTT Campaigns with Data-Driven Strategies The TV viewing landscape is experiencing rapid change with the rise of Over the Top (OTT) connected devices. Control has shifted into the hands of consumers who have more programming consumption choices than ever before.  This year, we will continue to see more internet-based TV platforms entering the...
Read More
V12 Data Ken Zachmann
Ken Zachmann, V12: Mobile First Over A Cookie Is Still A New Idea To A Lot Of American Marketers & Agencies Ken Zachmann, SVP/GM Digital Solutions at V12 Data In February, we held our fourth Audiences In Motion event in the glamorous Gansevoort Park Avenue in New York City. One of our speakers at the event...
Read More
Marketing Cars
How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry Connectivity and digitalization are the number one key trend disrupting the automotive business.  According to KPMG’s Global Executive Survey, executives ranked connectivity and digitalization as the #1 key disrupter for the industry until 2025, up from the #10 spot last year. OEMS will...
Read More
Email Marketing
Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years.  Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to Econsultancy, email marketing was ranked...
Read More
Customer experience review
86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You Need to Know 86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This is according to new research by The Economist Intelligence Unit (EIU) conducted on...
Read More
Anders group
Data as a Service: Empowering the Mar-Tech Machine The 13th annual JEGI Media & Technology Conference was a preeminent, can’t miss event for more than 450 senior executives across the media, marketing and technology sectors. The 2017 Conference provided key insights from high-profile speakers across JEGI’s core markets on how to stay relevant in today’s fast-paced...
Read More
Potential customers in the phone.
Are You Wasting Your Marketing Dollars? Strategies To Personalize Customer Touchpoints With Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to research by Janrain and Blue Research, 96% of consumers say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and...
Read More
Mobile Marketing Concept with Smart Phone and Icons
92% of First-time Visitors Don’t Come to Buy. How to Use Data to Fuel More Conversions People are living their lives online more so than ever before.  From shopping, researching, dating, socializing, reading news, and staying connected to the world around them, online interconnectivity is now the new norm.  With so much activity taking place...
Read More
customer journey
How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s...
Read More
1 2 3 4

Introducing RightTimeMarketer.com

Right Time Marketer is a collective forum for marketing thought leaders and influencers in all industries to share their knowledge and experience of Right Time Marketing.

Click here to join the conversation