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Retail Report: What’s Your Mobile Achievement Grade? Most Retailers Are Failing to Deliver Just when we thought we had our mobile strategies figured out, new technologies, more apps, and changing shopping behaviors change the game yet again. Your websites and emails are probably now mobile optimized and you may have a mobile app in place,...
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In an age where the customer is king, consumers are empowered with more access to information, more channels on which to purchase, and the flexibility to shop and research at a time and location of their choosing. To keep pace with more informed and connected consumers, businesses must adapt their strategies to provide personalized interactions...
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Gen Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they will be soon. The Gen Z’ers, loosely defined as those under currently 20, are America’s largest demographic group (25.9% of the population). They are the...
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Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate as the most useful metric for tracking email performance. 
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Companies today can’t afford to lose their customer base and repeat business. While focusing on new customer acquisition should always be a goal, it can cost 7 times more to gain a new customer than retaining a current one. Brands that excel at winning repeat business get 76% of their revenue from repeat customers (RJ Metrics). It’s easier to...
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Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind.  The study, which looked at the online research data of marketers, found the greatest increase...
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It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be the Magic Eight Ball of AdTech ingenuity.
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Digital media has been rapidly growing year over year. This year in fact will mark a milestone for digital advertising as it is expected to overtake TV for the first time. According to eMarketer, “In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total...
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More email is read on Mobile than on desktop email clients. Stats say 55% of email is now opened on a mobile device. (Litmus “Email Analytics”, March 2016). Savvy marketers know they need to ensure that their email marketing is mobile friendly.   
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Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer.
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