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Digital Advertising 2018
The State of Digital Advertising and Trends that are Shaping the Future A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. Digital spending is now the...
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Email Marketing Data
6 Tips to Skyrocket Your Email Marketing Click-Through Rates Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate...
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Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer.
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Mobile marketing
Only One in Five Companies Has a Well-Defined Mobile Strategy in Place Mobile is an integral aspect of every successful business. Connected consumers can’t get enough mobile screen time and this trend is only growing.  According to Deloitte research, almost 80 percent of global consumers have smartphones, nearly 10 percent own wearables, more than 50...
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Email marketing append
A Guide to Email Append Best Practices Email appending is one of the fastest and most accurate ways to add emails to your customer lists. Although it has been around almost as long as email marketing itself, many brands are not using it often enough or even at all. Email appending is the process of...
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Email Marketing 2018
Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind.  The study, which looked at the online research data of marketers, found the greatest increase...
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marketing trends
50 Statistics on the Latest Marketing Trends and Strategies for 2017 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live...
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Retail Report: What’s Your Mobile Achievement Grade? Most Retailers Are Failing to Deliver Just when we thought we had our mobile strategies figured out, new technologies, more apps, and changing shopping behaviors change the game yet again. Your websites and emails are probably now mobile optimized and you may have a mobile app in place,...
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In an age where the customer is king, consumers are empowered with more access to information, more channels on which to purchase, and the flexibility to shop and research at a time and location of their choosing. To keep pace with more informed and connected consumers, businesses must adapt their strategies to provide personalized interactions...
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Gen Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they will be soon. The Gen Z’ers, loosely defined as those under currently 20, are America’s largest demographic group (25.9% of the population). They are the...
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