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It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be the Magic Eight Ball of AdTech ingenuity.
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Digital media has been rapidly growing year over year. This year in fact will mark a milestone for digital advertising as it is expected to overtake TV for the first time. According to eMarketer, “In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total...
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More email is read on Mobile than on desktop email clients. Stats say 55% of email is now opened on a mobile device. (Litmus “Email Analytics”, March 2016). Savvy marketers know they need to ensure that their email marketing is mobile friendly.   
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Digital media continues to be the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar in 2016. This number is projected to grow to 77 cents this year, according to a recent forecast by WPP's GroupM, the world's largest ad buyer. Total advertising spend worldwide for 2017 is predicted...
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Once an industry driven by gut instinct, marketing today is now a discipline driven by data. In today’s multi-channel world of brand engagement, data is absolutely essential to fuel the best possible customer engagement and insights along the customer purchase journey.
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Marketers love email – and for good reason.  Report after report continues to indicate that email marketing is one of the best channels for producing ROI.  And email is showing no signs of slowing down. Marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported...
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Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing.  
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Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) In multichannel marketing, a company may use different channels to interact with the customer but each channel is managed separately with a different...
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Putting your customers first matters – a lot. It should be a top strategic priority for every business.  When your customers have a good experience, they are more loyal, spend more, and are willing to recommend you.  According to Forrester research, companies that excel at customer experience grow revenue three times faster than companies with poor...
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Mobile is an integral aspect of every successful business. Connected consumers can’t get enough mobile screen time and this trend is only growing. According to Deloitte research, almost 80% of global consumers have smartphones, nearly 10% own wearables, more than 50% have tablets, and 7% own all three. Additionally, 93% of the consumers in emerging...
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