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If you aren’t marketing to new movers – you’re missing out! Approximately 40 million people move in the U.S. each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products.  Not calculated in that spend is the available customer lifetime value if the household can...
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Overall, direct mail is a great channel for getting leads to visit a webpage, encouraging customers to buy online, collecting information such as an email addresses, and as for targeting consumers with personalized offers.  Every marketer is sending email, but direct mail offers an additional way to connect with your customers and prospects in a...
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With mobile usage growing year over year, marketers are now deeply entrenched in a world of mobile marketing, messaging, and customer engagement. People carry their smartphones with them everywhere and mobile channels are where your audience spends much of their time.  A 2015 Bain survey of insurance companies projected that digital channels will continue to...
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Did you know that the average American household moves every five to seven years? With each move, they are spending on a variety of new products and services. In fact, new movers spend more in the first 3-6 months ($10,000-$12,000) on their new home than they will in the next 3 years with an annual...
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More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per a study by Adestra.
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Telemarketing is often misunderstood as a throwback marketing tool that is no longer relevant. However, whether you are generating new clients for your own business, setting appointments, or raising money for a political candidate or charity, telemarketing can still be a profitable source of lead generation, fundraising and appointment setting.
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Most marketers are using some type of personalization in their marketing strategies.  At this point, we understand that personalization improves experiences and increases engagement.  Your customer or prospect will appreciate an email much more that starts off with “Hello Tom” instead of “Hello Valued Customer”. (Provided of course that you have the accurate data and...
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Social media has reshaped our daily lives – how we socialize, shop, stay informed, work, research, and spend our leisure time. The number of worldwide users is expected to reach 2.95 billion by 2020, which is approximately around a third of the Earth’s entire population. As of 2016, 78 percent of the United States population had...
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Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.
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Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies. Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging...
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