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Millennials have now surpassed Baby Boomers as the nation’s largest living generation, according to estimates by the U.S. Census Bureau. Millennials, the age group between approximately 18-34 now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). With an annual buying power of $200 billion, marketers must pay attention to this demographic and adapt their...
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If you aren’t marketing to new movers – you’re missing out! Approximately 40 million people move in the U.S. each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products.  Not calculated in that spend is the available customer lifetime value if the household can...
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Overall, direct mail is a great channel for getting leads to visit a webpage, encouraging customers to buy online, collecting information such as an email addresses, and as for targeting consumers with personalized offers.  Every marketer is sending email, but direct mail offers an additional way to connect with your customers and prospects in a...
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When it comes to B2B marketing, generating high quality leads tops the list as one of the most important goals for marketers. The buying process for B2B industries has become increasingly complex, often involving multiple stakeholders and plenty of online research before a prospect contacts a sales rep. Finding and targeting new buyers to fill...
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Data is the cornerstone of any successful marketing strategy. Data tells us who are customers and prospects are, how to personalize the customer experience, which channels they prefer, and informs every touchpoint along the customer journey. Despite the importance of utilizing high quality data to fuel new revenue streams and ROI, marketers continue to see...
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Social budgets are growing and brands are using social in more innovative ways to connect and convert brand followers. With the emergence of new platforms and evolving technology, the social landscape is ripe with opportunities for marketers. In fact, according to eMarketer, social network ad spending will reach over $16 Billion in 2017.
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With mobile usage growing year over year, marketers are now deeply entrenched in a world of mobile marketing, messaging, and customer engagement. People carry their smartphones with them everywhere and mobile channels are where your audience spends much of their time.  A 2015 Bain survey of insurance companies projected that digital channels will continue to...
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More than 2.2 billion people use social media, making this a channel wealthy with opportunities for marketers who can learn to harness and tap into this marketing channel.  According to an April 2016 eMarketer report, social network ad revenue is expected to hit $32.91 billion in 2016, growing 30.9% over 2015. By 2017, social network ad...
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For some time now, marketers have been in the midst of a data revolution that impacts all aspects of how businesses relate and can get to know today’s consumers. With access to rich sources of data, marketers have visibility into a consumer’s behavior, their likes and dislikes, what they are doing in real-time, and how...
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Did you know that the average American household moves every five to seven years? With each move, they are spending on a variety of new products and services. In fact, new movers spend more in the first 3-6 months ($10,000-$12,000) on their new home than they will in the next 3 years with an annual...
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