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Mobile has transformed how we shop, socialize, research, work, and connect with today’s world. In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind. While this has been an increasing focus for some time now, many marketers are not prepared. According to a recent report by...
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Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on key areas to increase consumer engagement.  The research revealed...
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Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last...
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Regardless of industry, customer experience is key to business growth and success. It’s simple: unhappy customers leave and happy ones not only stay, they tell their friends about your company. The Gartner 2015-16 CMO Spend Survey found that 52% of marketers rank customer experience as one of the top 5 marketing technology  investments, and Genesys research shows that companies...
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The customer experience has been and will continue to be top of mind for marketers across industries. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition.
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We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon announcement? April 21st 2015 marked D-day for change to the Mobile Friendly Ranking Algorithm. Soon following was Google’s official announcement that mobile had finally eclipsed desktop, with more searches occurring on mobile devices in comparison...
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You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” In fact, 86% of buyers are already willing to pay more for a better customer experience. It doesn’t matter...
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Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s behavior. Here is a look at key strategies to reach consumers at the...
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How often do you make a transaction, either for a product or for information, without an email address coming into play at least once? If you didn’t notice it before, you certainly will now. Learn 3 of the ways marketers can use an email address, without even hitting the send button.
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86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This is according to new research by The Economist Intelligence Unit (EIU) conducted on behalf of Marketo. According to the study, 63% of respondents say the top channels to the customer will become...
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