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The process of moving is ranked as one of the most stressful events in a person’s life, despite the fact that on average Americans move 11 times in their lifetime. Between finding a home, negotiating with potential buyers, packing up an entire life of belongings and more it’s enough to make anyone a little tense....
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The number of B2B buyers who purchase goods online is growing – up from 57% in 2013 to 68% in 2014 according to new research from Accenture Interactive. To accommodate online shoppers, 86% of B2B organizations now offer online purchasing options.
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With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers are increasingly investing in real-time solutions to engage with multi-channel consumers in the moment. According to research by Wayin, 98% of marketers plan to...
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If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. The majority of marketing emails are determined attention-worthy in the time frame of zero to three seconds. This is according to the...
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The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.
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Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition.
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In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers move faster and shop across an ever-expanding set of channels, marketers are learning to keep up and match consumers stride for stride.
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There are around 45 million new movers every year! This market spends over 150 billion dollars each year on purchases related to moving. Some common purchases include home improvement supplies, pet supplies, clothes, and furniture. If you are able to reach this demographic before they go to a competitor, you could gain a surprising amount...
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Over 45 million people move in the US each year. And these movers are ready to spend. This makes movers a prime target for businesses.
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The Federal Communications Commission (FCC) is continuing to crack down on telephone spam. Going forward, the FCC will release on a weekly basis all data on robocall and telemarketing complaints. The FTC (Federal Trade Commission) also releases similar data in addition to levying hefty fines on companies who do not comply with Do Not Call...
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