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Insurance
Today’s insurance consumer shops across more digital channels, turns to social media for recommendations, and uses mobile across the entire purchase journey. To address the needs of these digitally savvy consumers, insurers must implement acquisition strategies that span traditional, digital and mobile channels.
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Today’s consumers are used to receiving personalized offers and customized solutions to meet their needs.  No matter the industry, a consumer expects to be known and communicated with accordingly.  The insurance industry is certainly no exception. Eighty percent of insurance consumers are looking for personalized offers, messages, pricing and recommendations from their auto, home or...
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New Study Indicates that Top Producing Insurance Agencies Generate More Leads with Marketing Automation
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Gaining millennial insurance customers may be top priority right now, but in just a few short years the next generation of policyholders will be the hot commodity in the market: Generation Z. Unfortunately for marketers across industries, this group born between the mid-1990’s and early 2000’s can’t be treated like their millennial predecessors. While they...
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According to consumers, insurers are not keeping up with their expectations - and customers are not sticking around long enough to give them the opportunity to prove otherwise. For those in the insurance industry, we are well aware of the poor rankings in customer experience satisfaction scores and know that customer loyalty is at an all-time low. Customer churn...
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Advancements in technologies, bigger data sets and predictive analytics have changed the game for the insurance industry. For those who want to compete, data-driven marketing approaches must drive every customer engagement strategy.
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The life insurance industry represents an area ripe for growth as the economy is beginning to bounce back and consumer confidence increases. The winners in the life insurance industry will be those who implement more customer-focused strategies across a broader range of digital channels to meet evolving expectations. Here’s a look at 5 key strategies...
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The life insurance market continues to undergo change in the face of new regulations, digital disruption, changing consumer expectations, and generational shifts. This market, worth tens of billions of dollars, is ripe with opportunity for companies who can transform to this change.
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Reaching your customers and prospects at the right moment and through the right channel is key to any business. And social media is proving to fulfill this role for businesses across all industries. The insurance industry is certainly no exception. Research by LIMRA, the world’s largest association of life insurance and financial services companies, discovered...
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Mobile marketing is taking over in every industry, and insurance is certainly no exception. More insurance consumers are spending time on their mobile devices conducting research, watching videos, comparing quotes, and making decisions. Mobile is a crucial channel to reach today’s mobile consumers to drive awareness and ultimately conversions for your brand.
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