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Reaching your customers and prospects at the right moment and through the right channel is key to any business. And social media is proving to fulfill this role for businesses across all industries. The insurance industry is certainly no exception. Research by LIMRA, the world’s largest association of life insurance and financial services companies, discovered...
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Mobile marketing is taking over in every industry, and insurance is certainly no exception. More insurance consumers are spending time on their mobile devices conducting research, watching videos, comparing quotes, and making decisions. Mobile is a crucial channel to reach today’s mobile consumers to drive awareness and ultimately conversions for your brand.
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Women provide a potentially huge opportunity for insurers if they understand how to market to them and what offers will appeal most to them. In this age of marketing, most marketers understand all prospects are not the same and everyone does not fit the same mold, so one marketing message for all will not work...
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The middle market ($35,000 – $100,000 income) represents a huge opportunity for life insurance companies. According to research by LIMRA and Epsilon, 68% of insurers said that the middle market was their top priority, and 73% said that the middle market will be their top priority in the future. Yet reaching and acquiring this population...
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Women make up half the population, but until recent years have been an untapped target market for insurance. Only 31% of women have protection or savings-oriented life insurance, and women are statistically more unlikely to be uninsured. But as more women enter the labor force, become entrepreneurs, and take on the decision maker status in...
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It’s 2016 and marketers across all industries remain as focused as ever on marketing to millennials.  In fact, millennial marketing is four times larger than demographic. With 80 million members and direct annual spending power of $200 billion, the millennial generation is a huge opportunity that financial services firms can’t afford to miss.
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Financial services marketing used to be about brochures and direct mail. A customer would enter their banking institution, make a transaction, and get some information about new products and services. While many consumers continue to use traditional channels when engaging with their bank or credit union, an increasingly large percentage of today’s financial consumers have...
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The two largest generations today are the millennials (86 million) and baby boomers (77 million). Americans aged 50 and over will represent approximately half of the U.S. population and control 70 percent of the nation’s disposable income by 2017. And by 2025, millennials will account for 75% of the global market. These are two generations...
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  Today’s insurance consumers have access to more sources of information when choosing a policy. Long gone are the times when they simply picked up the phone to call their agent and get a quote. They use multiple channels – social media, policy comparison sites, peer recommendations, and do a whole lot of internet research....
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  Each year, Insurance Journal publishes their 101 Sales, Marketing, and Management Ideas list based on the input of “readers, experts, educators, marketing professionals” and more. The list compiles big picture suggestions, macro view comments, and obvious recommendations that seem like no brainers but often get pushed to the side in the day-to-day scramble. This...
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