Client Login | Read Blog | Contact Us: (833) 812-4636

Category

Retail
Ecommerce sales continue to grow, generating over $300 billion in sales in the US alone last year.  However, online shopping is generally an impersonal experience with lower levels of engagement as compared to the in-store experience.  Unlike walking into a brick-and-mortar retail location where a shopper can touch the merchandise or ask sales associates questions, ...
Read More
With consumers more connected than ever, retailers must constantly shift strategies to keep up with consumer’s ever changing needs and preferences. Mobile seems to be the holy grail of marketing this year, social is more imperative than ever, and multi-channel and omni-channel strategies are expected of every retailer who wants to keep up with today’s...
Read More
In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever today’s consumers choose to interact with brands.
Read More
As marketers, the fact that “Content is King” has become so ingrained that it has become a staple of marketing strategies across virtually any industry. We produce mountains of blogs, frantically write articles, and create videos, white papers, e-books, and more. But perhaps we can pause for just a moment. In reality, the content created...
Read More
Retailers, like many industries, have been focused for some time now on understanding, targeting, and converting millennial shoppers. They are tech-savvy, social, and mobile. This is nothing new – we have heard this before, but what does this really mean when it comes to their shopping habits? What really drives brand loyalty or how do...
Read More
Mobile is taking over retail. Consumers research, price check, compare products, purchase, review products, and contact customer service all from the comfort of their mobile phones. And these uber-connected, mobile shoppers engage with retailers in virtually every way possible – whether they are deciding to purchase from an ecommerce site, researching prior to visiting a...
Read More
E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check in store, and purchase through whichever channel happens to be available at the time. This is clearly the age of the consumer, which is nothing new for those working in retail....
Read More
Leading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting today’s shopper. However, being present across a myriad of channels is no longer enough to entice consumers who expect...
Read More
Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. With the advancement in technology and the proliferation of so much data, never before have retailers had such...
Read More
Various demographics and generations have different shopping habits. Generational marketing is a way to segment the population as a unique strategy to target different age groups. Up until recently, retailers have been heavily focused on marketing to baby boomers. In fact, 4 out of 5 retailers attribute 50% of their sales to baby boomers. But...
Read More
1 2 3

Introducing RightTimeMarketer.com

Right Time Marketer is a collective forum for marketing thought leaders and influencers in all industries to share their knowledge and experience of Right Time Marketing.

Click here to join the conversation