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The ongoing disruption to the electric industry has created both opportunities and challenges for energy marketers. New technologies, bigger data, and increasing deregulation means energy providers must reevaluate their marketing strategies to remain competitive and optimize growth opportunities. However, many marketers are trying to make sense of the most effective marketing strategies to implement into...
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At least 17 million residential consumers and most large business consumers shop competitively for electricity, according to Distributed Energy Financial Group's (DEFG) Annual Baseline Assessment of Choice in Canada and the United States (ABACCUS). The deregulated energy industry is worth over $210 billion, making competition for new customers fierce.
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The time has come for Millennials to come of age, start their own families, and establish households. This new generation of energy consumers represents huge opportunities for utility companies to market their energy programs to the millennial head of household. In fact, survey findings by Cognizant and PennEnergy revealed that more than half of respondents...
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Transforming the customer experience for utility companies can have a direct impact on the bottom line. Positive experiences translate into improved loyalty and opportunities for cross-sell and up-sell, and with the increased deregulation of utilities, a positive experience is essential to keeping ratepayers from defecting to the competition.
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