Bob Orf

Vice Chairman


Bob is the co-founder of DataMentors, which rebranded as V12 Data in 2016. He co-founded DataMentors in 1999 after success in building OKRA Marketing Corporation, a database marketing firm. While at OKRA, Bob designed and developed the company’s initial mainframe and personal computer (PC) based householding and PC based access systems. When John H. Harland Company acquired OKRA in 1996, Bob was retained to manage the Tampa office.

Bob began his technical career in 1979 as a consultant with Time Sharing Resources (TSR), a New York-based time-sharing company. During his tenure with TSR, Bob worked with more than a dozen Fortune 500 companies and oversaw diversified areas of communication network design, communication satellite traffic management, forecasting, market research, general ledger and sales tracking.

Bob received a BA in Mathematics from William Paterson University, and a MS in Computer Science from Farleigh Dickinson University.