Karen Mascott

Chief Marketing Officer


Karen is a highly accomplished strategic marketer with experience in leading global clients in data driven digital and direct marketing campaigns.  As the CMO, she leads V12 Data in their positioning and demand generation strategies as they continue to grow into an omnichannel data leader.  Prior to joining V12, Karen was the VP Group Marketing Director at Digitas.  There she led all of Proctor and Gamble’s digital marketing efforts for their fem care brands.  She was also responsible for cross divisional marketing programs for clients such as The Home Depot and General Motors.   Prior to her marketing tenure, Karen worked for several years in politics and government.

Karen has an MBA from Boston College and BA from Syracuse University.