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Michelle Taves

EVP, Data Strategy & Product Management


As EVP of Data Strategy and Product Management, Michelle is responsible for driving the strategic direction of V12 Data’s analytics solutions, data access technologies, and purchase intender solutions across all channels. With over 20 years’ marketing and leadership experience, Michelle has developed an in-depth knowledge of data-driven best practices including data sourcing, data privacy, data availability and reliability. Prior to V12 Data, Michelle held various leadership positions at The Allant Group, Acxiom Corporation / May & Speh and Unique Mailing Services.

Michelle holds a BA in Business Management & Marketing.