Michelle Taves

SVP, Data Strategy & Product Management


Michelle has over 20 years’ marketing and leadership experience driving innovative ideas, cost-cutting strategies and revenue growth for her clients. Michelle provides an in-depth knowledge in the industry as it relates to data sourcing, data privacy best practices, data availability and reliability. She has a proven track record to developing data solutions across media channels. Prior to V12 Data, Michelle has held various leadership position including The Allant Group, Acxiom Corporation / May & Speh and Unique Mailing Services.

Michelle holds a BA in Business Management & Marketing.