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Consumer Prospect Data
Overall, direct mail is a great channel for getting leads to visit a webpage, encouraging customers to buy online, collecting information such as an email addresses, and as for targeting consumers with personalized offers.  Every marketer is sending email, but direct mail offers an additional way to connect with your customers and prospects in a...
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Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty of opportunities exist for retailers to capture new market share...
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Most marketers are using some type of personalization in their marketing strategies.  At this point, we understand that personalization improves experiences and increases engagement.  Your customer or prospect will appreciate an email much more that starts off with “Hello Tom” instead of “Hello Valued Customer”. (Provided of course that you have the accurate data and...
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