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customer relationship management
The retail industry and the way consumers shop is continually evolving. Last year, we saw new apps, more mobile usage, innovative technologies, and savvier uses of data to create personalized shopping experiences. These new innovations drive consumers to change their preferences, expectations, and how they shop across channels.  Retailers must continually scramble to rethink their...
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It wasn’t all that long ago when targeting pre-baked or profiled personas was the height of sophistication for most data-driven marketers. On-boarded catalog cooperatives powered what was promised to be the Magic Eight Ball of AdTech ingenuity.
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