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Data-Driven Marketing
data driven marketing
The State of Data-Driven Marketing and How to Use Data to Fuel New Revenue Streams Marketers are embracing data-driven marketing like never before.  Data has the potential to be a marketer’s most valuable resource.  With the right data insights, brands can better understand consumers, provide seamless brand experiences, and create personalized campaign strategies to generate...
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data driven marketing
Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever Data is an integral component to any successful marketing or advertising strategy.  Once a novel concept, data-driven marketing is now essential for establishing meaningful connections and personalized experiences with today’s consumers. In research by the Winterberry Group in partnership with the...
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Once an industry driven by gut instinct, marketing today is now a discipline driven by data. In today’s multi-channel world of brand engagement, data is absolutely essential to fuel the best possible customer engagement and insights along the customer purchase journey.
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Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) In multichannel marketing, a company may use different channels to interact with the customer but each channel is managed separately with a different...
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No matter your industry – your company’s reputation matters.  This may be stating the obvious but the concept of the customer experience has become so huge that by 2020, many industry experts believe that companies will be competing solely on customer experience. 
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Data is the cornerstone of any successful marketing strategy. Data tells us who are customers and prospects are, how to personalize the customer experience, which channels they prefer, and informs every touchpoint along the customer journey. Despite the importance of utilizing high quality data to fuel new revenue streams and ROI, marketers continue to see...
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For some time now, marketers have been in the midst of a data revolution that impacts all aspects of how businesses relate and can get to know today’s consumers. With access to rich sources of data, marketers have visibility into a consumer’s behavior, their likes and dislikes, what they are doing in real-time, and how...
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With 2016 coming to a close, let’s take a look back at some of the most interesting marketing charts that best summarize the year and where we are headed in 2017.  Content is becoming more and more visual, so what better way than to visualize the data behind the trends. 
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Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies. Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging...
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Data is at the center of today’s marketing strategies –essential to driving the right connections with the right people and across the right channels. With the fluidity of data moving in and out of channel systems and consumers interacting with brands through any number of touchpoints, data is constantly changing. Marketers must be extra diligent...
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