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Dealership Email Marketing
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Drive More Sales at Your Dealership with Data-Driven Email Marketing Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category...
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Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be an integral strategy when conquesting new sales and reaching out to your current base.
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Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).
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  Marketing is getting savvier, today’s consumers are more technically advanced, and digital seems to be ruling all. As more consumers turn to digital channels to look and research their next automobile, dealerships are keeping up by embracing data-driven and digital strategies.  However with all these shiny new marketing tactics, dealerships may be ignoring one...
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