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50 Statistics on the Latest Marketing Trends and Strategies for 2017 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live...
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data driven digital marketing
Trends Spurring the Growth of Digital Advertising A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending will reach $83 billion...
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Digital Advertising Car
Digital Advertising Strategies on the Rise for the Automotive Industry The US Automotive industry is in the midst of robust spending on digital advertising and marketing. In a report by eMarketer, consistent double-digit growth in digital ad spending is forecasted for the auto industry through 2020. Last year for the first time ever, advertisers spent...
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Digital media has been rapidly growing year over year. This year in fact will mark a milestone for digital advertising as it is expected to overtake TV for the first time. According to eMarketer, “In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total...
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Digital media continues to be the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar in 2016. This number is projected to grow to 77 cents this year, according to a recent forecast by WPP's GroupM, the world's largest ad buyer. Total advertising spend worldwide for 2017 is predicted...
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