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Email Lists
Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate as the most useful metric for tracking email performance. 
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Once an industry driven by gut instinct, marketing today is now a discipline driven by data. In today’s multi-channel world of brand engagement, data is absolutely essential to fuel the best possible customer engagement and insights along the customer purchase journey.
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