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email personalization
Email Marketing 2018
Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind.  The study, which looked at the online research data of marketers, found the greatest increase...
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Email Marketing
Top Strategies to Personalize Your Email Campaigns Email personalization allows brands to connect with their customers and prospects in personalized and engaging ways.  Consumers want to be treated as individuals and providing a personalized experience is increasingly becoming an important way to establish competitive differentiation. When used in email, personalization increases open rates by 26%...
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Marketers love email – and for good reason.  Report after report continues to indicate that email marketing is one of the best channels for producing ROI.  And email is showing no signs of slowing down. Marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported...
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