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financial services marketing
Today’s consumers are used to receiving personalized offers and customized solutions to meet their needs.  No matter the industry, a consumer expects to be known and communicated with accordingly.  The insurance industry is certainly no exception. Eighty percent of insurance consumers are looking for personalized offers, messages, pricing and recommendations from their auto, home or...
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Financial services marketing used to be about brochures and direct mail. A customer would enter their banking institution, make a transaction, and get some information about new products and services. While many consumers continue to use traditional channels when engaging with their bank or credit union, an increasingly large percentage of today’s financial consumers have...
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