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marketing life insurance
The life insurance industry represents an area ripe for growth as the economy is beginning to bounce back and consumer confidence increases. The winners in the life insurance industry will be those who implement more customer-focused strategies across a broader range of digital channels to meet evolving expectations. Here’s a look at 5 key strategies...
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The middle market ($35,000 – $100,000 income) represents a huge opportunity for life insurance companies. According to research by LIMRA and Epsilon, 68% of insurers said that the middle market was their top priority, and 73% said that the middle market will be their top priority in the future. Yet reaching and acquiring this population...
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