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Mobile Advertising
data driven digital marketing
Trends Spurring the Growth of Digital Advertising A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending will reach $83 billion...
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Digital media continues to be the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar in 2016. This number is projected to grow to 77 cents this year, according to a recent forecast by WPP's GroupM, the world's largest ad buyer. Total advertising spend worldwide for 2017 is predicted...
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Mobile has transformed how we shop, socialize, research, work, and connect with today’s world. In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind. While this has been an increasing focus for some time now, many marketers are not prepared. According to a recent report by...
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