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50 Statistics on the Latest Marketing Trends and Strategies for 2017 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live...
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More email is read on Mobile than on desktop email clients. Stats say 55% of email is now opened on a mobile device. (Litmus “Email Analytics”, March 2016). Savvy marketers know they need to ensure that their email marketing is mobile friendly.   
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Mobile is an integral aspect of every successful business. Connected consumers can’t get enough mobile screen time and this trend is only growing. According to Deloitte research, almost 80% of global consumers have smartphones, nearly 10% own wearables, more than 50% have tablets, and 7% own all three. Additionally, 93% of the consumers in emerging...
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An increasing number of marketers across industries now say that mobile is their biggest priority. And for good reason. With the increasing awareness of how mobile affects every stage of the purchase journey, brands must quickly become mobile-first strategists to stay connected with today’s on-the-go consumers.
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With 2016 coming to a close, let’s take a look back at some of the most interesting marketing charts that best summarize the year and where we are headed in 2017.  Content is becoming more and more visual, so what better way than to visualize the data behind the trends. 
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Mobile has transformed how we shop, socialize, research, work, and connect with today’s world. In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind. While this has been an increasing focus for some time now, many marketers are not prepared. According to a recent report by...
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Mobile users do everything on their phone including chatting, socializing, researching, and of course shopping.   Mobile already accounts for 30% of ecommerce and according to company Coupofy.com, mobile commerce is growing 300% faster than traditional ecommerce. As consumers increasingly transition from their desktops to mobile devices, organizations across all industries need to pay full attention to...
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You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” In fact, 86% of buyers are already willing to pay more for a better customer experience. It doesn’t matter...
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