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Omnichannel Retail Customer Experience
The retail industry and the way consumers shop is continually evolving. Last year, we saw new apps, more mobile usage, innovative technologies, and savvier uses of data to create personalized shopping experiences. These new innovations drive consumers to change their preferences, expectations, and how they shop across channels.  Retailers must continually scramble to rethink their...
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Ecommerce sales continue to grow, generating over $300 billion in sales in the US alone last year.  However, online shopping is generally an impersonal experience with lower levels of engagement as compared to the in-store experience.  Unlike walking into a brick-and-mortar retail location where a shopper can touch the merchandise or ask sales associates questions, ...
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