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OTT Advertising
TV Advertising
Fuel Your OTT Campaigns with Data-Driven Strategies The TV viewing landscape is experiencing rapid change with the rise of Over the Top (OTT) connected devices. Control has shifted into the hands of consumers who have more programming consumption choices than ever before.  This year, we will continue to see more internet-based TV platforms entering the...
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Why Your Dealership Should be Targeting Shoppers with Digital Advertising The US Automotive industry is spending big on paid digital media. eMarketer forecasts that spend will hit $9.94 billion this year and will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7% from 2015 to 2020. This is second...
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