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marketing trends
50 Statistics on the Latest Marketing Trends and Strategies for 2017 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live...
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Car dealership
Improving Conversions Ranks Top Priority for Automotive Dealerships in 2017 Strong customer demand is keeping sales numbers healthy for automotive dealers in the U.S. 2017 is expected to be a strong year again for automotive sales but with some necessary adjustments to product and strategy. According to a new report by 9 Clouds, a large...
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Omnichannel retail
Retail Outlook: Omnichannel Consumers are in Control Online retail and brick-and-mortar stores alike are scrambling to stay relevant and meet the ever increasing demands of today’s omnichannel consumer. This is certainly not a new development, but retailers are grasping the reality that omnichannel is NOT a trend and that consumers will only continue to demand...
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Millennials have now surpassed Baby Boomers as the nation’s largest living generation, according to estimates by the U.S. Census Bureau. Millennials, the age group between approximately 18-34 now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). With an annual buying power of $200 billion, marketers must pay attention to this demographic and adapt their...
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Social budgets are growing and brands are using social in more innovative ways to connect and convert brand followers. With the emergence of new platforms and evolving technology, the social landscape is ripe with opportunities for marketers. In fact, according to eMarketer, social network ad spending will reach over $16 Billion in 2017.
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More than 2.2 billion people use social media, making this a channel wealthy with opportunities for marketers who can learn to harness and tap into this marketing channel.  According to an April 2016 eMarketer report, social network ad revenue is expected to hit $32.91 billion in 2016, growing 30.9% over 2015. By 2017, social network ad...
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With 2016 coming to a close, let’s take a look back at some of the most interesting marketing charts that best summarize the year and where we are headed in 2017.  Content is becoming more and more visual, so what better way than to visualize the data behind the trends. 
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Social media has reshaped our daily lives – how we socialize, shop, stay informed, work, research, and spend our leisure time. The number of worldwide users is expected to reach 2.95 billion by 2020, which is approximately around a third of the Earth’s entire population. As of 2016, 78 percent of the United States population had...
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Social media usage is growing at record paces, with 75% of all internet users now using social media.  Just as quickly, the social media landscape is constantly being transformed as new social apps and platforms are introduced into the social sphere.  For retailers, social media channels can bring huge opportunities to target consumers in unique...
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Retailers have long tried to figure out if social media marketing is worth the effort. Major brands use social platform aggressively, white others are on the fence about whether social is worth the time.  In fact, e-commerce vendor Custora crunched data about $100 billion in sales among 500 million shoppers and found that only 1.5 percent of...
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