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utilities digital marketing data
The ongoing disruption to the electric industry has created both opportunities and challenges for energy marketers. New technologies, bigger data, and increasing deregulation means energy providers must reevaluate their marketing strategies to remain competitive and optimize growth opportunities. However, many marketers are trying to make sense of the most effective marketing strategies to implement into...
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Transforming the customer experience for utility companies can have a direct impact on the bottom line. Positive experiences translate into improved loyalty and opportunities for cross-sell and up-sell, and with the increased deregulation of utilities, a positive experience is essential to keeping ratepayers from defecting to the competition.
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