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[WEBINAR] Future Store at BMW: How to Target In-Market Shoppers and Double Your Engagement Rates

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Today’s consumers use their smart devices throughout their shopping journey, so retailers have responded by integrating mobile throughout the omnichannel experience. But marketers have been limited near the end of the journey by traditional mobile targeting technologies that target a device without considering the actual person connected to it. Retail marketers are looking to target actual consumers, not just a device.

In this webinar, Anders Ekman, CEO of V12 Data, and Michael Engler, Head of Strategy Premium Experience – Future Retail at BMW, will show you how to leverage mobile location solutions and use mobile purchase intent to achieve this goal.

Key Takeaways:

  • Implement omnichannel strategies to target in-market shoppers
  • Identify consumers who have recently visited your store—or a competitor’s location
  • Hear lessons learned on turning in-market shoppers into new customers
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