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Find and Acquire Ready-to-Buy Auto Purchasers Intenders in Your Area

Experience 4x the Sales Conversion Rate of Other Automotive Lead Data

With V12 SignalsTM, you can now target and acquire in-market consumers during the period when they’re making a buying decision. V12 SignalsTM is a proprietary solution that matches mobile devices to actual on premise shoppers.

V12 SignalsTM for Auto uses mobile location device data to identify highly qualified prospects segmented by dealer brand visited, vehicle brand owned, distance calculations from neighbor dealerships, and more.

Automotive marketers are provided with daily consumer audiences who have visited a dealer’s lot within the previous 24 – 48 hours. Each lead includes name and address and is often enhanced with additional demographic, vehicle, and contact data. The audiences are also onboarded to our digital platforms to create a digital audience of purchase intenders.

Automotive Marketing Audiences:

  • Dealer Visit Signal – Conquest: A person visiting a competing dealership in your area
    Results: Over 3 million people annually tracked visiting a competitor brand dealership
  • Dealer Visit Signal – Loyalty: A person visiting a common brand dealership in your area
    Results: Over 1 million people annually tracked visiting a common brand dealership.
  • Service Signal: A person visiting a dealership for service in your area
    Results: Over 1.5 million people annually visiting a dealership for service. This indicates an opportunity to create service segments by dealership brand.
  • Insurance Signal: A person visiting a dealership indicates a possible auto insurance change
    Results: Over 4 million people annually visiting a dealership in search of a new car.

V12 SignalsTM Delivers High Sales Conversions and Precise Insights Into Timing

We partnered with industry leading organizations to track, monitor, and validate the value of V12 SignalsTM Leads. The National Study revealed the following results:

V12 Signals

  • Digital Leads to a VDP (Vehicle Detail Page) convert at 1.9%
  • A market leading data source estimates purchase behavior of 4.6% over 120 days
  • Signals shoppers show a conversion of 19% to purchase a vehicle within 120 days of their first on lot dealer visit

We observed that the consideration and purchase phase lasts up to 120 days as displayed in our sales report analysis, allowing marketers to reach consumers at the right time with the right message.

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