Wesley Chapel, FL
V12 Data is seeking an organized and experienced Demand Generation Director to join our team!
- Use multiple demand generation programs and tactics to drive leads that contribute to substantial pipeline growth
- Define quantitative goals for measuring execution effectiveness of all demand generation activities, providing consistent communication, including dashboards and reports outlining quantifiable results, campaign ROI, program analyses and recommendations to senior management
- Employ digital demand generation best practices, excellence online marketing, results based methodology, cross functional outreach, attention to detail, a collaborative work style and both time and project management expertise
- Be the primary point of contact for Marketing automation expertise
- Serve as senior strategic marketing lead, reporting into the Chief Marketing Officer
- Minimum of 5-8 years of marketing advertising technology experiences
- Excellent attention to detail
- Exceptional project management skills and the ability to execute across multiple assignments
- Deep understanding of digital marketing specifically as it relates to driving demand generation
- B-to-B experience preferred.
- In depth proficiency with Salesforce and preferred marketing automation software
- Proven experience managing complex multi-channel digital lead generation activities
- Hands on experience with relevant platforms including email marketing, google analytics and social tools/platforms
- Metrics oriented with strong analytical and results reporting skills
- Motivated self-starter with ability/confidence to work independently and as part of a team.