Head of Analytics




As the digital data business is one of the main growth drivers of our business, current experience in building digital audiences is a high priority skillset for this position. V12’s Head of Analytics will report to our CEO

Key Responsibilities:

Build on current traditional modeling offering to create an omnichannel analytics capability that permeates all of V12D’s products and client relationships

As a first priority, establish a digital audiences analytics capability. Leverage V12’s broad footprint and product offering to create greater precision, responsiveness and visible ROI. Work with V12’s distribution partners in the adtech ecosystem to create custom segments and offerings for their clients and in their data marketplaces

Collaborate with senior leadership colleagues to create high-performing omnichannel audiences for clients. As V12D transitions from a transactional data company to strategic partner with clients and channel partners, our role will increasingly be to provide “always on” audiences that drive customer acquisition, upsell and retention over the long term vs. singular campaigns. Lead the charge in defining what data will be highest performing and establish processes for constant optimization

Collaborate with product and technology teams to inject new forms of behavioral intender data into V12 Data products, and create ROI measurement methodologies for them

Collaborate with technology team to source and deploy technology tools and platforms that support the execution of the above

Help V12 Data establish thought leadership in the data products and solutions space, and be a visible leader of our company in the industry


  • 10-15 years+ of Data Science experience with at least 5 in leadership roles
  • Strong grasp of statistics and data mining techniques, and the ability to identify the appropriate advanced analytics toolsets for the company
  • Familiarity with the digital data products and adtech businesses and the ability to hit the ground running
  • Comfort in a fluid and entrepreneurial environment with an emphasis on collaboration
  • Strong technical communication, both written and verbal
  • Advanced degree in statistics, mathematics or other appropriate discipline


Jennifer Holtz


V12 Data is an equal opportunity employer and as such, we value people from diverse backgrounds. This principle applies to all aspects of employment, including recruitment, hiring, placement, transfer, promotion, layoff, recall, termination, and other terms and conditions of employment.

In addition to competitive salaries, V12 Data offers eligible employees a comprehensive benefits package that includes:

  1. Healthcare coverage (including vision)
  2. Prescription drug plan
  3. Dental Plan
  4. Short and long-term disability
  5. Long-term care coverage
  6. Flexible spending accounts
  7. Life insurance
  8. 401(k) with company matching