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SVP Marketing


Tampa, FL


The SVP, Marketing will take on an important role at V12 Data, leading the marketing department fulltime to complement our part-time CMO. The SVP, Marketing is responsible for building V12 Data’s unique brand in the marketplace and generating leads and revenue via scaled and measurable demand generation programs. V12 Data is at a critical time at our growth and the SVP, Marketing will need to be a highly visible “A Player” to help us meet our aggressive goals. We expect our SVP, Marketing to navigate between hands on execution, strategy and C-level relationship building with a broad internal and external focus.

Key Responsibilities:

  • Contributes to and drives V12 Data’s brand strategy and architecture, and assures its seamless delivery to all audiences and channels
  • Defines and delivers marketing plans that are strategic, integrated across channels, and drive to key KPIs
  • Provides continuous performance reporting and optimization of all marketing activities
  • Applies best practices to the leadership of our marketing department, including demand gen, digital, content, PR, social, and trade events. Assure excellence in execution across these and other channels
  • Support all phases of lead generation and lead management, and optimize processes in partnership with sales
  • Acts as a player/coach to actively assist our marketing team in delivering “brand and demand” across all key channels
  • Manage budgets to maximize impact while staying within budget plan
  • Build partnerships across all functions and levels of the company
  • Coach the existing team to continued excellence and build the team to complement their skills


  • Extensive experience and track record in B2B solution marketing
  • Understanding of (and preferably experience in) the marketing data space
  • Comfort with an environment that is in a constant state of transformation, and ability to adjust and adapt as circumstances and opportunities emerge
  • Superior leadership, management and organizational skills
  • Comfort in dealing with senior management and lower level colleagues alike
  • 10-15 years in marketing management roles with management of teams of 5+
  • Bachelor’s degree
  • MBA preferred


Jennifer Holtz


V12 Data is an equal opportunity employer and as such, we value people from diverse backgrounds. This principle applies to all aspects of employment, including recruitment, hiring, placement, transfer, promotion, layoff, recall, termination, and other terms and conditions of employment.

In addition to competitive salaries, V12 Data offers eligible employees a comprehensive benefits package that includes:

  1. Healthcare coverage (including vision)
  2. Prescription drug plan
  3. Dental Plan
  4. Short and long-term disability
  5. Long-term care coverage
  6. Flexible spending accounts
  7. Life insurance
  8. 401(k) with company matching