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V12 Data Introduces New Automotive Purchase Intender Audiences Powered by V12 Signals

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Larisa Bedgood
Director of Marketing

V12 Data Introduces New Automotive Purchase Intender Audiences Powered by V12 Signals

MATAWAN, NJ / TAMPA, FL – Oct 16, 2017 – People-based audience provider V12 Data announced the launch of its’ automotive purchase-intender audiences, powered by the company’s industry-leading mobile intender solution, V12 SignalsTM. Utilizing V12 Data’s automotive purchase intender audiences, brands can now target and acquire consumers actively shopping for vehicles at 4x the sales conversion rate of other automotive lead data.

V12 SignalsTM is a proprietary mobile location solution that identifies in-market consumers who have visited a dealer lot within the previous 24-48 hours. “We have scaled our V12 SignalsTM audiences across the full US population by applying machine learning techniques across our 200+ million consumer database. This allows us to infer that a consumer is shopping for a car when we cannot identify their GPS Signals,” said Michelle Taves, EVP of Data Strategy and Product Management.

Examples of key audiences include:

  • Auto Purchase Intender: Households that are currently in the market to buy a vehicle in the next 6 months. These are qualified, intent-to-purchase consumers who have recently visited an auto dealer lot.
  • Auto Aftermarket Purchase Intender: Households that are currently in the market to buy after-market auto parts such as tires, cleaning supplies, motor oil, seat covers, tires, GPS vehicle devices, and more.
  • Auto Service Buyer: Households that are likely to bring their vehicle to a dealership for routine maintenance such as tune-ups, oil changes, tire rotation, and other preventative maintenance services.
  • Auto Purchaser Intenders Broken into Brand Categories: Households that have a high propensity to shop for and purchase vehicles within specific brand categories including full range brands, luxury brands, and economy brands.

“Several large automotive brands are currently using V12 SignalsTM to drive their customer acquisition and engagement rates. They are seeing incredible results with three times the engagement rates and four times the conversion rates of other automotive lead data available in the market today,” said Anders Ekman, CEO of V12 Data. “We are now able to deliver these audiences at massive scale across digital platforms to provide more opportunities for automotive brands to acquire consumers who are expressing an active intent to purchase.”

V12 Data’s automotive purchase-intender audiences can be accessed through all major Demand Side Platforms (DSPs) including Oracle’s Data Cloud, Nielsen Marketing Cloud, Exelate, LiveRamp’s Data Store, Lotame, Google, MediaMath, The Trade Desk, Turn, and more. To learn more, visit

About V12 Data
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand’s customers and prospects prefer. For more information, visit