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DataMentors Announces Key Changes in Executive Leadership

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Larisa Bedgood
Director of Marketing

DataMentors Announces Key Changes in Executive Leadership

Anders Ekman Succeeds Bob Orf as CEO, Scott Busby Named COO/CTO


TAMPA, FL – July 18, 2016 – DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announces key organizational changes in the company’s leadership team to strengthen strategy execution and drive growth and profitability. 

Anders Ekman, previously serving as DataMentors’ President, has been named Chief Executive Officer. Under Ekman’s leadership as President, DataMentors experienced double-digit growth following the company’s merger with Relevate Group in 2015. In his new role as CEO, Ekman will continue to lead the company’s strategic transformation into a Data-as-a-Service powerhouse. Former CEO, Bob Orf, has transitioned into the role of Board Vice Chairman. Orf will remain actively involved in daily operations and focus on the company’s continued growth in marketing technology excellence.  

“Anders is an exceptional leader, broadly experienced in bringing data-driven innovation and revenue growth to clients across a broad range of industries,” said Bob Orf. “As Vice Chairman of DataMentors’ Board, I look forward to remaining actively engaged with the company, its partners and its customers, and supporting Anders in his new role as CEO.”

Scott Busby, previously Chief Operating Officer at Charter One Hotels & Resorts, has joined the company as Chief Operating Office and Chief Technology Officer for DataMentors.  “Scott brings a passion for leading technology initiatives that drive efficiency, brand differentiation, and shareholder value as well as a strong background in instilling a positive company culture and dynamic employee programs across departments,” said Anders. 

Additional leadership changes include:

  • Peg Kuman, previously serving as Vice Chairman, has been named Executive Vice President and Chief Privacy Officer. 
  • Scott Selvia, previously serving as Senior Vice President, Systems and Development has been promoted to Senior Vice President and Chief Architect.
  • Andy Pappas, previously serving as Vice President, has been promoted to Senior Vice President of Database Marketing and Analytics. 

Board Chairman Ned Williams said of the company’s reorganization, “I’m thrilled to be part of such a dynamic company as DataMentors. This realignment in our leadership structure will fuel our future success and enable us to continue driving profitable growth and innovation for our clients.”

About DataMentors
DataMentors is the industry’s leading provider of Data-as-a-Service (DaaS) and Right Time Marketing. Our comprehensive data solutions combine an integrated suite of data products, marketing technologies, and analytics to deliver: The Right Person, at the Right Moment, through the Right Channel. This makes us the Right Answer for clients seeking to grow, acquire, and retain their most profitable customers with cross-channel marketing strategies. We help companies leverage the modern data ecosystem and real-time data analytics to create a customized “always on” dataset of consumers where purchase is imminent. Recognized by Gartner for data quality for the past nine years, we provide the most powerful marketing data and technology services in the industry.


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