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DataMentors Names John Marenas Director of Sales for Relevate Auto

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Larisa Bedgood
Director of Marketing


DataMentors Names John Marenas Director of Sales for Relevate Auto

TAMPA, FL – March 14, 2016 – DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, is pleased to announce the hiring of John Marenas as Director of Sales for Relevate Auto, a business of DataMentors. With over 15 years of sales and leadership experience in the automotive industry, John will be a key driver of new business growth and development.

Relevate Auto is known for its flagship product AutoID, the industry leading VIN database for cross-channel auto intelligence.  AutoID contains rigorously verified transactional data on over 225 million consumers, 180 million VINS, 170 million email addresses, and includes demographics and online consumer IDs for digital targeting. “John’s broad industry experience and proven track record of success will be invaluable assets as we expand our capabilities and strategic position in the marketplace,” said Anders Ekman, President of DataMentors.

Most recently, John served as Executive Account Director for International Brake Components where he led partner and customer acquisition strategies and brought in new pipeline growth of over $100 million. Prior, John served in leadership roles at Search Optics and Intellitouch Digital Solutions, working with clients including Chrysler, Ford, General Motors, Honda, Toyota, Nissan, Lexus, and Mercedes. In these positions, John was responsible for key business development initiatives, helping automotive clients generate new business through turn-key digital marketing solutions and interactive sales platforms and technologies.

According to Bob Orf, CEO of DataMentors, “This is an exciting time of growth for Relevate Auto as we continue to broaden our automotive marketing solutions by providing a seamless linkage between VIN and household, both online and offline. We are very pleased to have a proven industry leader like John join our team.”

John holds a Bachelor of Science in Business from Central Michigan University.

About DataMentors
DataMentors is the industry’s leading provider of Data-as-a-Service (DaaS) and Right Time Marketing. Our comprehensive data solutions combine an integrated suite of data products, marketing technologies, and analytics to deliver: The Right Person, at the Right Moment, through the Right Channel. This makes us the Right Answer for clients seeking to grow, acquire, and retain their most profitable customers with cross-channel marketing strategies. We help companies leverage the modern data ecosystem and real-time data analytics to create a customized “always on” dataset of consumers where purchase is imminent. Recognized by Gartner for data quality for the past nine years, we provide the most powerful marketing data and technology services in the industry.  For more information, visit



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