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DataMentors Retail Marketing White Paper

Target Omni-Channel Shoppers to Boost Revenue

TAMPA, Fl – DataMentors, LLC, a full-service data quality, data management and business intelligence provider, has published a free white paper — Target Omni-Channel Shoppers to Boost Revenue — that shows retail marketers how to maximize customer value with better data management and marketing analytics.

“Consumers expect to be able to easily interact with their favorite brands according to their preferences,” said Anders Ekman, president of DataMentors.  “Whether they are in your store, shopping on-line or calling customer service, your customers want personalized and consistent experiences through each of these channels.  And by delivering these positive experiences, you can increase your revenues and grow your business.”

In Target Omni-Channel Shoppers to Boost Revenue, DataMentors explains how retailers can create these experiences by learning to:

  • Develop a highly comprehensive marketing database by integrating and cleaning multiple sources of information.
  • Identify new marketing opportunities with customer segmentation and analytics.
  • Enhance customer experiences by better understanding customers, their channel behaviors, and what they plan to purchase next.
  • Maximize customer value through multi-channel marketing strategies.

“Today’s omni-channel customers are calling the shots and it’s up to savvy retail marketers to be ready with the right offer or response at the right time, whatever the point of contact,” continued Ekman. “In this white paper, we’ve shared successful techniques that will help retailers make that vital connection.”

To find out how retailers can make the customer connection in an omni-channel world, read Target Omni-Channel Shoppers to Boost Revenue at:

About DataMentors, LLC

DataMentors is a full-service provider of data quality, data management and business intelligence solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past seven years, successfully helps companies of all sizes implement the right data solutions to ensure success.


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